A Deep Dive into OneFootball

Last week, we announced the OneFootball Token Sale on CoinList, live until July 31st 2025, at 17:00 UTC. We sat down with the OneFootball team to discuss the intersection of football and crypto and how they are bringing millions of fans onchain.

Let’s dive in.

1. What is OneFootball and what problem are you solving for fans?

OneFootball is the world’s leading digital football platform, connecting over 200 million fans across the globe through scores, news, and live matches from hundreds of clubs and leagues. While the platform has built one of the largest and most engaged fanbases in sports media, OneFootball’s next chapter is focused on transforming passive fandom into active digital ownership. 

Today, football fans have no control or continuity over their engagement history. Their loyalty is invisible, their achievements are platform-locked, and their identities are scattered across apps, social media, and ticketing systems. There is no persistent record of what makes them a real fan – no ownership over the fan journey they’ve built with clubs or their football community. As such, the existing football ecosystem is deeply fragmented and the true fans stay invisible. 

OneFootball is solving this by building the universal layer that connects all digital football experiences. Grounded in a new global standard for fan identity – the .football ID – OneFootball brings fans closer to the game and gives them true ownership over their fan journey. From match predictions and fan interactions, to IRL attendance and poll participation, the .football ID serves as a portable fan passport that stores achievements and accrues reputation – creating personalized and interconnected experiences for football fans. As such, OneFootball isn’t just creating a better fan experience – it’s establishing football’s default engagement and data layer, where fans, clubs, and brands co-create value in an open, interoperable economy. 

2. What’s the connection between crypto and football? 

Football and crypto share a common DNA – both are deeply rooted in communities that thrive on passion, loyalty, and speculation. Just as web3 revolves around collective ownership, tribal identity, and cultural memes, football’s 3.5 billion fans have long operated in similar ways – forming tight-knit communities, obsessing over club rivalries, and speculating on match outcomes and transfer rumors. Yet, despite their emotional and time investment, football fans have never had meaningful economic participation in the game. Crypto changes that. 

Crypto unlocks a new dynamic for football fans: speculation becomes skill-based, engagement becomes ownable, and fan identity becomes capital. With crypto, OneFootball is fusing fandom, finance, and ownership – creating an engage-to-own economy where fans can earn and stake capital behind their passion. The .football ID acts as an on-chain passport, capturing a fan’s persistent digital legacy, while $OFC rewards fans for their knowledge, loyalty, and engagement. By leveraging blockchain technology, OneFootball is building the rails for football fans to have real economic and social participation in the sport’s digital future. 

3. How are clubs reacting to the crypto movement?

Football clubs have long been at the forefront of crypto adoption, particularly in the realm of digital fan identity and engagement. While early experiments with NFTs and fan tokens were often dismissed as hype cycles, clubs are now viewing crypto as a core infrastructure layer for fan engagement – recognizing the value of giving supporters new ways to participate, prove loyalty, and unlock exclusive benefits. As of recently, FC Barcelona launched their onchain ‘Barca Pass’ – the official digital passport for Barcelona fans to store memorabilia and showcase their fandom – while Paris Saint-Germain (PSG) launched a blockchain innovation studio with Matchain. The appeal for clubs is clear: crypto offers better data ownership, direct monetization channels, and deeper, more personalized fan relationships.   

4. What makes a great onchain football fan?

A great onchain football fan is defined by how deeply they engage. The best fans don’t just consume content – they help shape it. Great onchain fans foster a sense of community: they host spaces, share insights, onboard newcomers, and support their club with pride. True fans show up season after season – not just during hype cycles or big matches. Top fans understand the game, leveraging their football IQ to make match predictions with conviction. 

OneFootball is on a mission to make the best fans visible. From predicting match outcomes and participating in polls to attending IRL games and supporting their club across platforms, every fan action becomes a verifiable signal of loyalty. By engaging, on-chain fans build reputational capital over time – captured in their .football ID and reflected in their fan score, personalized rewards, and access to unique experiences. The beauty of on-chain fandom is that it’s meritocratic, transparent, and persistent. It’s about proving your passion, not just proclaiming it.  

5. Can you outline the incentive mechanisms behind OneFootball Credits (OFC) and how these are earned, burned, or used across features like polls, streaming, and community events?

OneFootball Credits ($OFC) is the core utility token of the OneFootball ecosystem, designed to reward meaningful participation and power a new generation of fan-driven experiences. At its core, OFC enables fans, creators, and partners to engage with each other, unlock exclusive experiences, and help shape the future of football onchain.

Fans earn $OFC through match predictions, community challenges, and wagers among other in-app engagement. The earned $OFC can then be used across multiple features in the ecosystem, including: 

• Payment Voucher: $OFC is a payment mechanism for exclusive digital and physical assets, pay-per-view live streams, and premium in-app experiences. 
• Football Digital Identity: fans can mint and grow their onchain .football ID – a persistent digital identity that tracks achievements, match history, and purchases.
• OneFootball Heads IP: using $OFC, fans can customize their OneFootball Heads – the avatars of the OneFootball ecosystem – that act as a digital persona
• Onchain Creator Tips: $OFC enables a tipping and rewards system where fans can support their favorite creators, community members, or content
• Exclusive Drops & Raffles: fans can use $OFC to participate in raffles and claim limited edition drops, including digital collectibles, memorabilia, and real-world experiences
• Governance: $OFC holders will gain governance rights to vote on proposals, guide platform direction, and participate in decisions related to the Ecosystem Fund

By unifying these use cases under a single token, $OFC becomes the connective tissue of OneFootball’s engagement economy – rewarding fans for not just their time, but for their knowledge, loyalty, and contributions to the broader football community. 

6. How does OneFootball verify and reward high-quality fan engagement and participation to ensure an active and trusted ecosystem?

OneFootball uses a combination of onchain identity, behavioral data, and gamified mechanics to verify and reward meaningful fan engagement. Every fan creates a .football ID that tracks their contributions across the ecosystem, including match predictions, poll votes, event participation, collectible ownership, and more. This creates a verifiable fan score that reflects both activity and loyalty over time. 

Rather than rewarding surface-level interactions, OneFootball’s incentive system is built to highlight consistency, knowledge, and contribution. Fans earn $OFC through participation in challenges, accurate predictions, streak-based actions, and engagement in social communities. The more a fan engages across multiple touchpoints, the stronger their onchain reputation becomes – unlocking access to exclusive drops, higher-tier rewards, and tailored experiences. 

This approach ensures that the ecosystem isn’t just active, but trusted – grounded in verified reputation rather than inflated metrics. Over time, the goal is for clubs and partners to use this fan data to target personalized rewards and experiences to their most loyal supporters, while fans stand to benefit from transparency, recognition, and the ability to transport their fan identity across platforms. 

7. What early traction and real-world use cases has OneFootball seen - such as fan growth, engagement metrics, or partnerships with clubs and leagues, and how do these validate the platform's model?

OneFootball has already demonstrated significant real-world traction, validating both its product-market fit and its long-term web3 vision. Founded in 2008, OneFootball is backed by the biggest clubs in the world of football, such as Manchester City, Liverpool FC, PSG, FC Bayern Munich, and Juventus FC. The platform reaches over 200 million football fans globally, with 30 million monthly active users and deep engagement across mobile, desktop, and social channels. On the partnership front, OneFootball partners with over 200 clubs, leagues, federations, players, and broadcasters to bring content to over 194 markets and boasts a global video distribution network that includes around 250 premium publisher partners. This positions OneFootball as one of the largest football fan ecosystems in the world. 

OneFootball’s web3-specific pilots have already shown strong results: OneFootball Club is off to a strong start on target to reach 1m users by Q3 who have all claimed their .football IDs, 16 million wallet connections on the OFC Season 1 and Season 2 campaigns, close to 550,000 OFC followers on X, and over 260,000 allowlist sign-ups for the $OFC public token sale. Early campaigns and activations have demonstrated that football fans are eager to engage with a new era of ownership, rewards, and identity. 

Together, this traction validates OneFootball’s thesis: by combining existing reach with crypto-powered infrastructure, OneFootball can turn fragmented fan experiences into a unified ecosystem – backed by real engagement, strong distribution, and aligned incentives. 

8. If you can paint a picture, what’s your dream fan experience on your platform in 12 months?

In 12 months, the dream fan experience on OneFootball is seamless, social, and fully on-chain. A fan begins by claiming their .football ID, which becomes their passport across platforms, clubs, and games. As they engage – making match predictions, voting in club polls, attending live matches, or competing against friends in games – every action is recorded to their profile, building a verifiable fan reputation. This reputation unlocks tiered rewards, exclusive merch drops, unique content, and token-gated experiences that money can’t buy. 

A fan’s $OFC earnings and engagement history don’t sit idle –they’re used to stake on match outcomes, tip creators, climb community leaderboards, and shape the collective roadmap of the OneFootball Club. In short, a fan is no longer just watching football – they’re owning their journey, shaping their experience, and earning from their passion in a global, interoperable football economy. 

9. What’s the best way to get involved in the OneFootball community?

The best way to get involved in the OneFootball community is to claim your .football ID in the OneFootball app and start building your on-chain fan identity. From there, join the conversation on X (Twitter) @ofc_the_club where we host X spaces and share the latest updates. If you want to be a part of our growing community of core fans, join our official Telegram OneFootball Club group https://t.me/onefootballclub_official. Whether you’re a lifelong supporter or just getting into the game, OneFootball offers a place to connect with other fans, earn rewards, and shape the future of football fandom. 

For a limited time, the $OFC public sale on CoinList presents an unprecedented opportunity for the supporters to gain access to the $OFC token at community-first terms – enabling fans to participate at the same valuation as private investors and with the most favorable vesting terms across all stakeholders. There’s no inflated markup or backroom advantage – just a fair, transparent opportunity for fans to participate on equal footing. Football begins with community,  and OneFootball ensures that early supporters are rewarded, not sidelined, in building our club.

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